Creating video content to grow your business authentically with Chelsea Peitz
Listen to this episode on Apple Podcasts & Spotify
Summary
Chelsea Peitz, Real Estate Agent and Coach helps other agents get “unstuck” on social media. Chelsea and Dana talk about all things content creation. Listen as they talk about their businesses, Instagram growth strategies, and how producing video content can help you connect with your audience in a unique way. Work with Chelsea and she will help you identify how the little things in your everyday life can become content to set you apart from your competition.
Her best advice? There really is no original content anymore except for YOUR experiences, stories, behind the scenes, and your voice. That is how you get unique engagement.
Three Things You Will Learn This EpisodE
How Chelsea has prioritized her goals and will inspire you to stick to yours
To do list items versus goal setting items.
How to use your vulnerability and unique experiences to produce better content that you enjoy creating
TIMESTAMPS
[02:43] I’m constantly doing something and not seeing results
[03:48] Free to Focus is the book I read
[06:33] You’ve got to have a section of your day that you devote to busy work
[8:40] Tuesdays are my content days
[10:00] I like to get my thoughts out and write them, it helps me focus
[11:57] Otter is a talk to text transcription
[13:30] It’s very hard to write like I talk
[16:44] That’s a lot of work for people who are not copywriters
[18:30] How to stand out online
[19:33]Overcome being on video
[20:28] “Is there a way to get ahead online without using video?”
[23:12] There is so much competition in your neighborhood.
[23:47] I’m coming back to Tik Tok.
[24:47] It’s always a story behind the business
[26:12] Instagram is my main focus
[28:30] They speak in fifth grade lingo
[29:41]Mine was systems that scale and loved it
[31:18] How do I establish authority
[32:18] It’s a work in progress
[42:00] You can’t measure emotion
[34:00] People are not metrics.
[ 35:22] Success comes in so many ways.
[38:56] Most reviews are negative. Miserable loves to be loud.
[40:09] Views don’t equal value.
[43:01]You must be an avid reader.
3 Key Takeaways
Take time to set yourself up for success. Get clear on 3-5 goals per quarter. Each week, I break that bigger goal into smaller actionable steps so that I accomplish those goals.
Storytelling and the human connection is what is going to attract an audience. There are ways to communicate and tell a story to share your experiences from your unique vantage point. That's where potential clients find out that you are competent.
You can’t compare your beginning to someone else’s middle. There's a beautiful benefit to having a smaller community. It can be intentional and on a 1:1 personal level. You can get to know, and engage with your audience and keep a supportive circle around you
Connect with Chelsea Peitz: Instagram | Website
Connect with Dana Bowling: Instagram | Website
