How staying true to yourself can tap you into your highest potential with orly shani
Listen to this episode on Apple Podcasts & Spotify
Summary
Orly Shani, daughter of immigrant entrepreneurs, mom, On Air host and DIY expert, shares her entrepreneurial journey and how it all starts with her creativity passed down from her artist grandmother. A contestant on Fashion Star on NBC, this catapulted her TV career and landed her a seat next to Kristin Cavallari on the E show, the Trend. From there, she had a steady career with DIY on Hallmark’s, Home and Family channel for several years. Listen in on Orly’s entrepreneurial journey and how all of her career pivot’s led her to her latest project as a Youtube Content Creator. Subscribe to her channel, the DIY Designer.
Her best advice? If it doesn't exist, you can make it.
Three Things You Will Learn This Episode
How Orly pivoted from her on air career and created a channel on YouTube called, the DIY Designer.
How Dana inspired Orly to realize her content creation can be spontaneous.” It opened my mind that I can find inspiration in more to share with my audience.”
That there are no rules to showing up on social media and marketing. Just show up.
TIMESTAMPS
[01:16] You are a DIY expert.
[06:51] Because of my dad’s view, we weren’t rich. I had a honda civic and made the payments.
[07:35] Look at how much you can save if you just put away the $220 a month.
[10:40] We’re raising our kids but it’s also our life.
[11:00] For many years, I’ve held on to my money.
[13:08] I decided to shut down and take a minute.
[17:58] Within seconds you forget the cameras are there.
[19:57] I was literally pumping in the bathroom.
[21:51] We are recasting and you will be sitting next to Kristin Cavallari
[23:06]I went to Home and Family and started to do DIY.
[23:18] The term DIY wasn't a term yet.
[23:48] I'm not a crafty mom, I make it because I want to own it.
[25:41] You have this Youtube content that you have created.
[27:21] I lost myself for sure.
[30:21] When the pandemic hit, I did a mask tutorial when you couldn’t find them.
[31:01] Video blows up. But it's the worst thing that could have happened to my Youtube channel.
[32:45] Some dad in India who needed to make a mask does not want to know how to make a frickin bejeweled jacket.
[38:25] What’s next for you?
[39:56] I like to do 100 day challenges.
[42:00] Have fun with it.
3 Key Takeaways
Our style is such a strong form of self-expression. I have a deep need to be understood and my clothes help me do that. It’s a tool in my arenseial that helps me be clear about who I am.
For my Youtube Channel, the DIY Designer,I came up with a concept and stayed consistent. I started with a celeb photo and hacked that celebrity look to get it yourself. I needed a show to do it. Now it's evolved to projects that I think are cool. I developed a consistent pattern when I released my content. I did it all on my own. You are at mercy of the platform; algorithms etc. My subscriber numbers keep growing, but my views don’t match. I continue to support my financial stability with it, but the future is unknown.
We all have our own story and the only way to share that story and grow your brand is to show it.
Links
Connect with Orly Shani: Instagram | Website
Connect with Dana Bowling: Instagram | Website
