Building Your Community and Your Engagement with Amanda Kohal of The Wolfe Co
Listen to this episode on Apple Podcasts & Spotify
Summary
Amanda, owner of the Wolfe Co. drops her knowledge on building your community through authentic engagement. She teaches our audience how online conversations will help you grow your business and brand. Content creator and marketing enthusiast, Amanda shares how she positioned herself as a thought leader on instagram through free content and authentic audience engagement. One year into full time entrepreneurship, The Wolfe Co. focuses on engagement turning your fans into clients.
Her best advice? People don’t buy from you to access information. They buy from you to experience a transformation.
Three Things You Will Learn This Episode
How to show up authentically through conversations on social media
How you can work a 9-5 and towards your dream; you just need to give yourself a timeline.
Her agency is not like the others; they will actually help grow and build your community and she has several offerings to meet your needs.
Timestamps
[03:18]Engagement is so important.
[03:59] When I started, Instagram stories weren't a thing yet..
[05:52] Do you go out of your way to be super personal with comments?
[6:34]All comments don’t need to be answered on the same day.
[8:22] I’m not Jeff Bezos
[11:23] There’s no limit on the free content.
[14:14] The pandemic helped excel my business.
[15:42] September 25th 2020 was my last day at a corporate job.
[28:26] Having that support to lean on
[30:23] Your community is there for support.
[31:26] I use Geneva for community communication
[34:50] Every client sets their office hours in What’s up
3 Key takeaways
In entrepreneurship you wear a lot of hats. You learn so much when you need to figure things out for yourself. This is helpful when it comes to hiring for your team and all of the behind the scenes.
The Wolfe Co. has several offers and when it comes to running a membership; it’s a lot of work. It’s romanticized on Instagram, but it’s everyday that you need to show up for your audience. It’s the best way to gather pain points and see the evolution of the customer experience. It’s important to meet your original audience where they are at and “graduate” them so that they can grow with you.
Your community is a support system for its members and Dana explains how the app, Geneva has been a game changer for her community. Amanda shares how her “office hour” approach with 1:1 clients helps set clear boundaries and efficiency.
Links
Connect with Amanda Kohal: Instagram | Website
Connect with Dana Bowling: Instagram | Website
